This article refers to recent Google and AppData numbers to point out Turntable.fm’s recent reduction in daily use. It’s understandable as the overwhelming majority of potential users (the Rest of the World) are still unable to use the site, and the service is still in a beta phase, limiting use to people with Facebook accounts. Increasing stability, making the system scalable, and starting a marketing campaign will kick off a massive increase in daily average users.
Another possible cause for concern: one of the sources for those higher figures, AppData, claims that Turntable.fm’s users have actually been declining since mid-July, while the Google Trends analytics service reveals searches for Turntable.fm by US internet users have halved since late June.
Link (via Music Ally, August 15, 2011): comScore suggests Turntable.fm attracted 207k unique users in July