The first real-world prize I’ve heard of, so far, using Turntable.fm as the contest arena. Some details:
We’re using Turntable.FM to give five lucky Customers the chance to D.J. for a chance to win roundtrip tickets anywhere Southwest flies. Here’s the catch: we won’t tell exactly when we’ll be offering up this contest, just that it will be sometime during the next few days (during business hours). Fear not! If you follow our Twitter account, you’ll see a message encouraging you to join our room on Turntable.FM when the contest is about to happen.
Link [via Southwest Airlines]: Yo, D.J., Bring That Back! [Contest Alert]